I’m sharing this Easter worship video I developed as part of my P.R. and marketing work for my client, the Church of the Redeemer. I project-managed and provided editorial oversight, and was lucky to work with a fantastic local production team. I particularly enjoyed the final editing process.
Whether video has a more formal feel, like this one, or a quicker, more casual, guerrilla style — the medium is one of the most compelling ways for organizations to share their message, especially on social media.
Check it out:
EYP Energy — a division of EYP, Inc., my longest-term client (based in New York) — has announced a strategic merger with The Weidt Group, one of the nation’s premier building energy consulting firms, currently headquartered in Minnesota, with additional offices in Colorado, Iowa and Wisconsin.
Woo-hoo! Looking forward to helping my client communicate via their Intranet with all these new EYP team members across the country!
EYP Architecture & Engineering (my longest-term client) just swept a series of marketing awards handed out by The Zweig Letter, a weekly publication dedicated to the architecture/engineering industry. Very cool!
EYP placed first in three different categories: External Newsletter, Integrated Market Campaign and Target Marketing. One of the publication’s judges called EYP’s marketing program “very creative” and praised its “eye-opening execution.”
I’m a freelance component of the company’s marketing team, and have been working with EYP since 2004. In 2010, I was part of the design and content development team that won first place in that year’s National Communications Awards program of the Society for Marketing Professional Services, helping create a dynamic news and resource-sharing Intranet to help the firm’s 350-plus staffers stay connected across seven nationwide offices.
I’m super proud of EYP and its marketing staff for their recent Zweig awards — they deserve every accolade!
We’re so inundated with economic news each day — good news, bad news, who’s up, who’s down — my tendency is to sometimes just ignore the whole shebang, but one of my clients is trying to help folks zero in on the important positive news out there.
Path Financial (whom I’m very proud to call a client) just launched a new Facebook page called the Better News Blog, where the company is plucking out and highlighting important positive stories from around the web. Here’s how Better News defines its mission:
The purpose of the Better News Blog is to share smart, well-sourced, and solidly-researched news articles and stories that stress the positive side of things. While we mostly focus on economic and market issues, we also provide links to general interest stories that we find inspiring or noteworthy.
News outfits, talking heads and high-drama pundits are dedicated to selling “bad” news. The Better News Blog wants to share with you good news you can use instead.
If you’re as in to sharing good news and focusing our energies in positive ways as much as I am (or at least as much as possible!), help me spread the word for my client’s new page by “liking” it on Facebook: Click here and “Like” — and read the positive news coming your way!
The Tech Valley Global Business Network, a prominent organization that addresses the interest of the international business community, earlier this year named EYP Architecture & Engineering (which I’m very proud to call a client) as a prestigious “Globie” Award winner, honoring the firm with the International Trade Award for Exporter of Services.
Firms honored with Globies are selected based on key accomplishments in international trade, business conducted overseas and/or support for international trade in Tech Valley in upstate New York.
My longest-term client — EYP Architecture & Engineering — has been named to Architect Magazine‘s annual “Architect 50″ list, coming in at No. 21. The practices analyzed for inclusion include business savvy, of course, innovative technology, design and giving back to the community. Congrats to EYP!
Working with a fabulous Sarasota video videography team (if you would like their name, just let me know!), I managed a video development project for one of my Sarasota clients — the Church of the Redeemer. Click on the blue hyperlink above or here to watch the video — and if you’d like to talk about making one for your business or organization … just let me know!
In 2011, BIZ 941 Magazine, the business sister magazine to Sarasota Magazine, asked me to edit news items for their daily e-newsletter that is read every day by thousands of Sarasota and Manatee County businesspeople.
The newsletter is chock full of timely — sometimes breaking — news about local businesses, new businesses, unemployment and real estate, government news, businesspeople news — who’s hired, promoted, etc., and information about local companies with publicly-traded stocks, etc.
If you’re interested in submitting a business news story for consideration in the BIZ (941) Daily e-newsletter, send it to: email@example.com.
If you’d like to sign up to receive the BIZ (941) Daily e-newsletter, just click here:
June 2010: For the work I did – and still do — for one of my client’s employee Intranet site, I was briefly interviewed in the June 2010 issue of ZweigWhite’s Marketing Now. To read the article about this exciting Intranet project, click on this PDF and go to page 5: 222-MKN-Color
Read more about my thoughts on Intranet sites here.
September 2010 / Sarasota — Local public relations and communications consultant, M.C. Coolidge, was part of the design and content development team that won first place in the 2010 National Communications Awards program of the Society for Marketing Professional Services (SMPS). The award was given in July to EYP Architecture & Engineering, a New York-based firm, in the Internal Communications category for the company’s recently developed employee Intranet site. Coolidge served as project coordinator and lead content developer during the year-long process of concept and design for the innovative site — a dynamic news and resource-sharing Intranet designed to help the firm’s 350+ staff stay connected throughout seven offices nationwide.